So what is a logline?
And how can knowing how to write one, help you and your brand?
Loglines are one sentence summaries of movies, tv shows, or other pieces of narrative content.
![Log Line 1](https://i0.wp.com/littlemountains.org/wp-content/uploads/2022/10/1.jpg?resize=827%2C1024&ssl=1)
Loglines are a simple way of communicating the crux of a storyline.
In mainstream storytelling, they tend to follow (a version of) this formula:
SETTING, PROTAGONIST, PROBLEM, ANTAGONIST, ACTION, GOALS.
This is not too dissimilar to the idea of a brand mission statement which describes what the brand does.
BRAND NAME, TARGET CUSTOMER, PROBLEM, PAINS, SOLUTIONS, AIMS
We can learn a lot from a logline‘s ability to distil complex ideas.
![Logline 2](https://i0.wp.com/littlemountains.org/wp-content/uploads/2022/10/2.jpg?resize=827%2C1024&ssl=1)
Example, Logline for ‘ToyStory’
“A cowboy doll is profoundly threatened and jealous when a new spaceman figure supplants him as top toy in a boy’s room”
![Logline 3](https://i0.wp.com/littlemountains.org/wp-content/uploads/2022/10/3.jpg?resize=827%2C1024&ssl=1)
Example, Logline for ‘The Godfather’
“The ageing patriarch of an organized crime dynasty transfers control of his clandestine empire to his reluctant son.”
![Logline 4](https://i0.wp.com/littlemountains.org/wp-content/uploads/2022/10/4.jpg?resize=827%2C1024&ssl=1)
Example, Logline for ‘Titanic’
“Two star-crossed lovers fall in love on the maiden voyage of the Titanic and struggle to survive as the doomed ship sinks into the Atlantic Ocean.”
![Logline 5](https://i0.wp.com/littlemountains.org/wp-content/uploads/2022/10/5.jpg?resize=827%2C1024&ssl=1)
When your idea, business or brand feels too complicated, or nuanced to succinctly explain (much like a movie script), try creating your very own logline.
Ask yourself:
Where does it exist?
Who is it for/about?
What is the problem?
What are the hurdles?
What are the solutions?
How does the story end?
![Logline 6](https://i0.wp.com/littlemountains.org/wp-content/uploads/2022/10/6.jpg?resize=827%2C1024&ssl=1)