LEAN BRAND & COMMUNITY BUILD
If you’re already in business but need help standing out, reaching your customers or building your brand touchpoints, sub me in coach!
Building a strong brand for your purpose-led business or project is INTEGRAL to reaching your community & achieving your goals. INNNNNTEGRAL.
A brand is more than a colour scheme or a logo. Brands are the part of what you do that needs to resonate with humans. Brands are the story, identity and culture. They tell people who you are, what you are about & when done right, can set you apart.
Too often, fantastic ideas make common branding mistakes that give potential customers, partners or allies negative first impressions.
I design your brand strategy & create all the ways you convey yourself in the simplest, strongest & most sincere ways.
I set up your brand touchpoints, your content & your funnels to not only free up your time, but free up your mind. You will know your platforms are working for you and communicating straight from the heart.
Together we identify your key brand intentions, your audiences and any existing brand elements you have developed.
I conduct an depth understanding of who is, could be or should be interacting with your brand.
I deliver blueprints of how your community moves through your brand. This includes ads, articles, webpages, social posts.
I draft of all the words & imagery that your community interacts with on their journey of getting to know you & your cause!
We will have just created your lean brand story, style & architecture! Time to tighten, approve & refine!
All copy & content is uploaded onto your platforms for testing & then we are ready for launch! And some world-changing!
This really varies project to project. Some brand builds take only a week while others can take a few months.
Length of time depends on how many existing brand elements you have, as well as how many different communities and audiences you need to build pathways for. This determines so much, including how many landing pages, sales pages, forms, eDM sequences you will need.
Not at all. You just need a working knowledge of Google Docs & Sheets (which are similar to Word & Excel) for us to collaborate. For all the in-depth platform building, such as websites, landing pages or automated emails, we go through the basics step by step & showcase free alternatives also.
The framework works for businesses & projects of all shapes & sizes. It is designed to be simple yet scalable. However all our communication methodologies shine a spotlight on brand purpose, theories of change & fair practises. We also use ergonomic holistic approaches. Which of course is the way we believe all businesses need to move. Hopefully soon conscious businesses will be the only businesses.
Absolutely! A big resounding YES! Having a clear, consistent & concise brand is at the heart of any good business plan or model. Any funding institution will be looking clarity on your intentions, target audience & message.
If you are not happy with our work at the halfway mark, we can stop work there and you won’t have to pay the remainder of your contract. You can still keep and use everything we have built so far!
"As a small business currently growing from a solo-run creative venture, towards a medium scale enterprise with a global audience, Little Mountains was instrumental in mapping out an exciting vision with practical next steps towards achieving it efficiently."